Look, it’s not often I promote Ragan Communications, even though they do a tremendous amount of work for the North American business communicator (as Melcrum does for the European and Australasian), but I just HAVE to talk about an upcoming webinar.

My mate Shel Holtz (@shel) is running a 60-minute webinar on the future of our profession, Tuesday Jan 26 at 2pm-3.15pm Central time in the States (that’s 6.30am Wednesday morning for me in Adelaide, 7am in Sydney and Melbourne – check your time zone at DateAndTime.com).

Our profession includes just about everyone I have regular dealings with. If you are in:

·         PR

·         Marcomms

·         Employee comms

·         Marketing

·         Advertising

·         Customer service

then you NEED to be paying attention to what Shel is saying. I certainly will be.

The cost is a pittance compared to what you will get out of it.

I am fortunate to enjoy friendships and conversations with communicators all over the world, but when Shel speaks the whole room falls silent and focuses on his words.